Why you shouldn’t ditch your marketing during hard financial times.
It seems like the obvious first cost to cut back on or eliminate doesn’t it, when the bills are going up and the customers aren’t knocking on your door as much as they were.
If you try this ‘money saving’ technique you will reduce your outgoings and you probably won’t see an immediate drop in your enquiries. This can convince you that you have made the right decision regarding where to cut back. But you will see a downturn over 2-3 months. Those enquiries will disappear faster than ice on a hot sunny day.
What should small businesses do then to maintain enquiries and sales while minimising their costs?
The answer to this lies in re-planning your marketing, re-strategise, and review your business as a whole. Look for new routes to market. Consider which of your clients are going to be in a better financial position to utilise your services and focus your marketing on them and the problems you can solve or minimise for that audience.
You would be surprised how you can get an effective marketing plan that will keep you front and foremost in your customer’s minds, generate enquiries and create new sales, with a budget that won’t break the bank!
If you would like help with defining your ideal client and establishing a plan of how to target your services to them, then let’s have a chat, and see how we can help you get better results without that huge budget. For a small one off cost, we can simply help by being a sounding board and helping with ideas you may have missed and providing you with a report for you to implement. Alternatively, if you require help putting any elements of your new plan into action, we can help with that too. Get in touch now
Don’t forget the old English proverb ‘Mighty oaks from little acorns grow’ No truer than with marketing for small businesses like yours.