Boost Website Visibility & Get More Enquiries When You Rank Higher in Google & AI Search Results with Search Engine Optimisation & AEO (Answer Engine Optimisation)
Ranking higher in Google is what we all want and need for our businesses. It gives you higher visibility and puts your business in front of your ideal client. But search engines have changed, and the way your customers search has changed. Now, they search maps, social media, search engines, AI searches, and they ask questions and ask for advice from AI tools like ChatGPT, Perplexity, CoPilot and Claude. You need to show up where they are searching. That is where SEO (search engine optimisation) will help your small business rank higher in Google & on AI platforms.
You Can Rank Higher in Google (& Rank In AI Overviews)
If you are a small business with up to around 50 employees, that is fed up of having a nice looking site that just doesn’t generate the enquiries you deserve, sits hidden on search engines and is pretty invisible on AI tools, then this page is for you. No matter if you have tried SEO before, either in-house or with an SEO agency. If the majority or all of your leads come from word of mouth or repeat customers, don’t worry, that can change, and it isn’t going to be as difficult as you might think.
The good news is you don’t need to learn loads of SEO technical jargon or become a website or SEO expert. With the right website structure, clear messaging and an SEO strategy to boost local SEO ranking, national coverage ( if needed) and increase your AI visibility, your website can start to generate the leads and sales your small business needs to grow. And, it doesn’t need to cause you a headache or take years to achieve good results either!
What Does " Rank Higher in Google" Actually Mean Now...
Ranking higher in Google and search engines like Bing means increasing your website’s visibility online. Getting your small business in front of your ideal customer when they are searching to solve problems or achieve their goals.
Google and Bing search now blends:
- Classic search results ( SEO)
- Local map results ( especially for location-based services)
- AI overviews or AI generated summaries that intend to answer the search query directly ( AEO & GEO)
What is the Difference Between SEO, AEO & GEO?
- SEO (Search Engine Optimisation) helps search engines understand your website and page, so that they can show them higher in results for relevant searches.
- GEO (Generative Engine Optimisation) makes your content easy for AI platforms to summarise in results when users search for broader terms
AEO (Answer Engine Optimisation) structures your site to provide answers to specific questions asked in search or AI, making your answer the obvious go-to answer for that search query.
There is an element of overlap between all three.
We Are a Good Fit For You if You..
- Small business with up to around 50 employees
- Want inbound leads from your website and want to rely less on referrals and word of mouth
- Want to take your business to the next level
- Feel lost when it comes to technical website jargon, keywords, AI Overviews and how to structure your website to get better visibility.
- Have a WordPress or Shopify website
- Willing to invest time and money to marketing your business
We work with all businesses in any sector, but we specialise in a few…
SEO Specialist Agency For
Why Your Website Doesn't Rank Higher in Google or AI (Yet!)
- Thin content ( not enough useful, informative content to demonstrate your authority, experience and knowledge).
- Generic pages. If you have 1 page that lists all your services. Each service or catagory needs a dedicated page to demonstrate your expertise in that area.
- Content that is written from your perspective not your ideal clients.
- Missing trust signals, case studies, testimonials, location information etc.
- Q & A’s, no content answering questions people want answers for in AI tools.
You don’t need magic to rank. You simply need a good seo strategy, some research, clear structure, and useful content, and we are experts at doing just that.
How Do SEO, GEO & AEO Work Together to Rank You Higher?
Focus
What it means in plain English
Example on site
Our SEO Service: What You Get
Local vs National SEO
Your site can focus solely on a region or local area or nationally or both. We ensure your site is set up in the most logical way to promote your services or products to the areas you want to target.
Here are a few SEO tasks we might do…
Local SEO
- Local pages
- Google Business Profile optimisation for Google Maps and local listings
- Local backlinks
National SEO
- Correct site structure
- National backlinks
- Correct content & copywriting
Our Process to Help You Rank Higher
Understand Your Business and Goals
Quick Wins and Fixes
Create & Revise Content
Authority & Internal Linking
Report, Review, Adjust
What Makes Our SEO Agency Different for Small Businesses & SMEs?
- No jargon, simple explanations and reports that show you what you want to know.
- No in-house marketing team or SEO expert needed, we become your marketing team and work with you as if directly employed in your business.
- We can deal directly with your website designer or web developer to ensure you have the best technical set up, saving you the hassle and confusion.
- Conversion tracking and analytics data is set up and tracked so you can see exactly what results your SEO is generating for you. How many leads and sales have been made?
- Clear, regular communication so you aren’t left in the dark about your SEO or what you are paying for.
- SEO can be done for you (most customers prefer this option!), or we offer an SEO Coaching package where we can train you or a member of your team to take control of your SEO for your company. This is a great option if you have a staff member or apprentice who has time to complete SEO but doesn’t have the knowledge. We train and advise them, and they do the SEO tasks, saving you money.
SEO Pricing & Packages
Increase Visibility& Sell More When You Rank Higher In Google & AI Results
Transparent SEO pricing for small businesses 1-50 employees who are looking to increase website visibility online and in AI results, gain more qualified leads and increase sales.
Fledgling SEO
SEO Foundations & Local Visibility
In the Air SEO
In-depth SEO & AI Visibility
Flying High SEO
SEO Growth + AI Visibility
Price from
Google Business Profile
9 Tips to Rank Higher in Google Searches
- Write meaningful content. Ensure your content is relevant, informative and helpful to the reader and written in plain language. Your content needs to be engaging and show your knowledge and expertise.
- Build Trust by adding testimonials, case studies, logos of clients, accreditations, etc. Why should someone trust you?
- Competitor analysis: what content do they include that you don’t?
- Keyword research. What are your ideal customers searching for? What problems are they facing that you can help them with? Answer all the questions your ideal client has.
- Review your website. From website speed, layout, sitemap and usability perspectives. You may think your website is wonderful, but it may be letting you down. A full website audit will highlight areas for improvement.
- Update content regularly. Yes, that may mean adding blog posts, images, testimonials and more.
- Establish meaningful connections with other well-established websites that can give a ‘nod’ to your website with a ‘backlink’. PR is perfect for this and can raise your profile tenfold.
- Optimise for mobile. Failing to do so will cost you ranking positions and customers through a poor user experience.
- Site Map is key. Get the right pages to attract customers and demonstrate to search engines that you are the expert in that topic. One page that includes all your main services is not going to cut it, you will need a dedicated page for each main service or category that you offer.
SEO FAQs
What is SEO (Search Engine Optimisation)?
Search Engine Optimisation is the process of optimising your website pages, both content and website build, to provide better content and user experience to visitors. By doing so, you will attract more traffic from search engines like Google, Bing and AI search results such as ChatGPT, Claude and Perplexity.
In layman’s terms, SEO is just marketing jargon for getting you to rank higher in Google & other search engines! Unfortunately, there isn’t a fail-safe cheat sheet to get you to the number one spot, but there are a lot of little steps that can lead to a big change in your ranking position.
Does SEO work?
Yes, it does! When done correctly, SEO can significantly improve your website’s visibility, traffic, and conversions. It’s a proven strategy used by businesses worldwide to enhance their online presence and achieve their marketing goals.
is SEO worth it?
Yes! SEO levels the playing field for small businesses by offering a cost-effective way to compete with larger corporations online. By targeting local audiences and optimising for relevant keywords, small businesses can increase their visibility, attract more customers, and establish a strong online presence.
How long does SEO take to work?
SEO takes time
It is not a quick win (apart from the rare occasion!). However, we look for quick wins and will agree on short, medium and long-term goals. The more popular the search term, the longer it can take to rank. So we help you identify long tail keywords ( longer phrases) that you may be able to rank quickly for, while we work on the longer-term, shorter and more sought-after phrases.
What area do you offer SEO services
We work with companies across the UK that want to increase their visibility either locally in their chosen location, city, town or region or nationally.
Meetings are available via Teams or Zoom or we also offer face-to-face meetings for our clients local to us in the following areas across the West Midlands, Staffordshire & North Shropshire:
Halesowen, Stourbridge, Dudley, Wolverhampton areas.
Telford, Newport (Shropshire),
Stafford, Stone, Eccleshall, Gnosall & Penkridge
Can you guarantee page one rankings on Google?
No reputable SEO agency can guarentee page one ranking because Google’s algorithm is constantly changing and no one controls the search results. What we can do is use proven SEO techniques to improve your visibility, target the right keywords and search phrases to increase your chances of ranking for the search terms that are important to your business.
What is AI search
AI search refers to search experiences where artificial intelligence gives users direct answers instead of only showing a list of website links. This includes tools like Google AI Overviews, ChatGPT, Perplexity and other AI platforms. These often summarise information from multiple sources, so your content needs to be clear, helpful and trustworthy. We help you increase your visibility in AI searches.
How does AI search affect SEO?
AI search is changing the way people find information online. Instead of only trying to rank for keywords, businesses now need content that clearly answers questions, demonstrates expertise and is easy for AI systems to understand. Traditional SEO is still important, but content structure, authority and helpful answers are becoming even more important for AI tools and AI searches.
Will SEO help my website appear in AI search results?
Yes. While no one can guarantee your website will be included in AI-generated answers, strong SEO foundations can improve your chances, Clear service and product pages, helpful FAQs, expert content, structured data and local business information alongside trustworthy website signals can all help search engines and AI tools understand your business. This improves the likelihood of your website appearing in the AI search results
What is the difference between Google SEO and AI search optimisation?
Google SEO focuses on helping your website rank in the traditional search results. AI search optimisation focuses on making your content easy for AI tools to understand, summarise, and reference in their results. The two do overlap heavily, but AI search places even more emphasis on direct answers, topic authority, clarity and credibility.
Do I still need SEO if people are using AI tools?
Yes. SEO is still essential because AI tools often rely on content that is already visible, trusted and well structured online. If your website is hard to find, unclear, or lacking useful content, you are less likely to appear in both traditional search and AI powered answers. So it is important to rank higher in Google and search engines like Bing to then be able to visisble in AI results too.
What types of content help with AI search visibility?
The best content for AI search results usually answers specific customer questions clearly. FAQs, comparison pages, how to guides, service pages , case studies, expert articles and local landing pages can all help. Content should be genuinely useful rather than written just to inlude keywords and phrases.
How can I make my website rank higher in Google and AI search?
Start with a technically sound website, clear service pages and well written content that answers your customers questions. You should also optimise page titles, headings, internal links, local business signals and structured data. Consistent, high quality content gives both Google and AI search engines more reasons to trust and understand your website.
What content would you typically create each month?
Content will vary depending on your website. A content gap analysis will be completed to highlight areas of need in line with your chosen keywords. We may revise existing content, create new blog posts or articles, add FAQs or more. The amount of content created or revised each month will depend on your SEO package and the time available.
What progress can be expected in the first 3-6 months?
SEO results in the first 3-6 months will depend on how well your site is structured technically and the level and quality of the existing content. Site credibility will also have an impact on results, as well as the competitiveness of the keywords you choose to rank for. Other things that will impact the speed of the results include if you want to rank locally or across a wider area or nationally. The larger the area, the more competition there is for those keywords.
When we start an SEO campaign, we will carry out competitor research and keyword research to identify opportunities to help you rank higher in Google or rank in AI results. We look for quick wins and longer-term opportunities. Following the SEO research, we discuss and agree on our keyword focus with you so you fully understand what we are working on and why. This enables us to manage your expectations, and our regular SEO reports and meetings with you will review the progress of those keywords.
What SEO KPIs should we be tracking?
SEO KPIs to track:
- Organic traffic
- Search visibility
- Keyword ranking
- AI visibility
- AI mentions & AI overview mentions
- CTR (click-through rate)
- Conversions – not technically an SEO KPI; however, we always look to increase conversions on your website, as your success is our success too
What do you need from us if we use Synergise Business Solutions as our SEO agency?
In order for us to help you rank higher in Google & increase your visibility in AI results, we will need your help.
Initially, we will have an onboarding meeting, during which you need to share as much information as possible about your business, clients, products or services and competitors.
On an ongoing basis, you may need to (initially at least)
- Check our content before publishing
- Provide subject matter & information for us to create content on.
- Update us on the quality of enquiries and sales
- Encourage reviews on Google, Trustpilot or similar platforms
- Be active on social media (we offer social media packages if required)
- Gather data and information that we can utilise to create case studies for you to share on your website.
- Collaborate with us regularly in strategy meetings
- Ensure your contact information is accurate on the web, including directory listings, social media, and other relevant platforms. It is essential to maintain consistent and accurate name, address, and phone number (NAP) information, as this is beneficial to your SEO.
- Share assets with us for use on your website, i.e., new product images, team photos, images & photos of your workplace, clients or activities, so these can be incorporated into website content to increase trust. As these are unique to you, they are better than using stock photos and imagery.