Read on to get the low down on why NAP is vital to your local SEO, how to ensure it is correct and a tip to keep it up to date.
What is NAP in SEO
NAP is a Search engine optimisation term. Nap is an SEO acronym for:
- Name
- Address
- Phone Number
Ensuring your business’s name, address and phone number are correct on business and directory listings is an important part of your local SEO strategy to help you rank locally in Google search engine results pages.
How to check your NAP information is correct on the web
Run a check of your business details easily online by searching for your full business name in speech marks in Google. Eg. “Your Business Name” you will then get results of all directories you are listed in. Next, work through each listing, checking and correcting any inaccurate listings. Make sure the details are the same on each listing and match your website address.
Accurate NAP information is critical to your local SEO marketing campaign and is a relatively easy SEO activity that you can complete yourself.
LOCAL SEO TIP – Create a NAP directories spreadsheet
By creating a simple spreadsheet, you can keep a track of which directories you are listed on and when they were last updated. This becomes even more useful should any of your Name, address or phone number information change in the future as you have a quick reference of all sites you need to update.
Get help to update your NAP SEO data
If you don’t have the time to manage your name, address and phone number or business directory listings, then get in touch to see how we can help you rank higher in google with local SEO.