AI & (Search Engine Optimisation) SEO for Accountants, that Actually Generates Leads
Relying on referrals only goes so far. Where do you show up when a business searches for “the best accountant near me”?
Want to stop relying on referrals to generate qualified leads?
SEO specialists for accountancy firms, focused on generating results, using data-driven SEO techniques to drive your discovery call bookings & grow your accounting business.
Be found by limited companies, growing SMEs, contractors and landlords that are genuinely interested in service over price.
Be found by companies searching for your accounting services with our SEO for accountants service. Rank higher in Google (SEO), be visible in AI Overviews, and on AI tools like Perplexity, Copilot & ChatGPT with AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) when buyers search for accounting-related questions and search queries.
Why Marketing & SEO for Accountants Can Feel So Hard
Accountancy firms grow on trust.
How do you demonstrate your accountancy firm is trustworthy & demonstrate your unique value proposition, differentiating your company from all the other accountants available online?
Sound familiar?
- All accountants offer the same “expert pro-active advice” & “fixed fees”, so you sound the same as everyone else.
- Your best clients have come from word of mouth, so you have never needed to market your business before, until now.
- The website has very little content, or a “Our services page” that lists everything you do, so Google (and visitors) have little understanding of the depth of each service you offer.
- You are compared by price because your website doesn’t clearly demonstrate the value you provide, or showcase your niche or the extras you offer.
- AI tools are answering search queries, and you have no idea how to get into those results.
- Unsure how to increase trust on your website so visitors pick up the phone to get in touch.
You Don’t Need Gimmicks
You need a clear, structured website, with sector-specific content and a plan to get you in AI overviews, local map listings and Google & Bing search results.
It’s not as difficult as you think to get Google & website visitors to trust you.
How Your Ideal Client Actually Searches For An Accountant
People will rarely search for just “accountant”. They search for the problem they need to solve, or the goal they want to achieve. They add in the type of business or sector and the location. Now, with the advent of AI, they pose full, conversational questions directly into search engines or AI tools.
“Small business accountant in [Town]”
“How much is an accountant per month”
“Accountant for limited company with “X” turnover”
“Xero expert accountant near me”
“Help with CIS and subcontractors”
“Accountant to do my personal tax return”
“Best accountant in [city]”
“Corporation tax accountant”
When you answer these search terms in your website content, using natural, conversational language, you are much more likely to appear in Google search results and AI tools’ responses when people search for help.
We guide you through this, ensuring your website content is perfectly aligned to be shown in any search results
SEO, GEO & AEO
for Accountants & Accounting Firms
Plain English Explanations
SEO
Make your website easier for Google & search engines to understand & trust so you appear higher in search results
Local SEO / GEO
Show in the Map Pack & local listings when someone searches "Accountant near me"
AEO / AI
Answer Engine Optimisation - Structure your content so AI can confidently & accurately utilise your content to answer questions like "Do I need to complete a tax return"
Our job is to incorporate all of these into your website, so your accountancy business is visible no matter where or how your ideal client searches.
Common SEO Problems We See on Accountants' Websites
- One “Services” page that covers everything briefly, bookkeeping, tax returns, payroll, management accounts and advice.
- No niche dedicated pages, so you miss out on specific searches and valuable opportunities for search terms related to specific accounting services and queries.
- Technical wording without plain English explanations and examples.
- Thin (limited) content, potentially copied from software providers or templated websites, will not create an authoritative website, and this will impact your position in search engine results.
- No FAQ’s, limiting your opportunity for appearing in AI results, but also leading to more emails and calls to the office with simple questions that could have been dealt with online.
These are all easily solved without creating a huge 200-page website beast! It starts with a logical, structured, clear website that is easy to follow.
You Want To Rank Locally
You need to be found when people search for your services in their local area.
SEO tasks we carry out to ensure your accounting practice is found locally:
- Create, optimise and regularly update your Google Business Profile and Bing Places listings.
- Create local pages if necessary.
- Update your name, address and phone number (NAP) on local directories and add you to any additional relevant directories.
Our SEO for Accountancy Companies – What We Actually Do
Structure your website around your accounting services & sectors
- Create or improve separate pages for each main service you target. such as bookkeeping, management accounts, VAT returns, payroll, etc. This ensures you have the opportunity to rank for each service, and we can include all the relevant information on that service to demonstrate your expertise, experience, and authority with that service. In addition, we would include testimonials or case studies as appropriate to help build trust in your company.
- Create or improve dedicated pages for sectors or client types, such as construction, sole traders, limited companies, charities, etc. Highlighting challenges they face and the goals they wish to achieve.
- Ensure your website is easy to navigate for both your ideal customers and for search engines like Google.
Plain English content that answers the real questions people want to know.
- We turn your clients’ questions into guides, FAQ sections, and articles
- Provide real-world examples and scenarios in jargon-free, plain English so readers can easily understand and relate to your content.
Set you up to rank in AI answer engines
- Format content to answer questions in plain English
- Utilise technical Schemas which help tell search engines more information about the type of content on the page. This helps AI tools know which are FAQ’s etc for them to pick data from.
- Give short and concise full answers to questions initially that can be picked to answer search queries, followed by more detailed answers when needed.
SEO for Accountants - Our SEO Process
Free Discovery Call
Let’s chat, ensure we are a good fit for your business and discuss the challenges you are facing.
If you wish, we will then provide a quote for our SEO services for your accounting firm.
Let's Get Started
- Site SEO audit & strategy agreed
- Technical fixes passed to your web developer (we liaise so you don’t have to)
- Keyword research & competitor analysis completed
- Keyword mapping to your sitemap. Suggestions for additional or merged pages as needed.
Monthly Expectations
- Monthly report of activities & results
- Agree on any pivot in direction required
- Work through the site consistently as agreed in Stage 2.
- Assess results and refine, we may suggest split testing content or user tracking to increase conversions in time.
- Regular communication is vital.
We Probably Aren't For You if...
You don’t want to be involved in our work. We are an extension of your business; we are your marketing team. Communication and information sharing are vital to your success.
You are the experts in your business, we need to utilise your experience and share it to increase your visibility and presence online to generate more leads for you.
Our Promise – we aren’t here to get you to do the work (that’s what you are paying us for), so we aim to make your involvement as minimal, simple and hassle-free as possible!
Plus
SEO and increasing discovery calls aren’t an overnight fix. You need to be willing to invest 6 months as a minimum to start to see real results.
We create long-term partnerships with our clients. If this isn’t a good fit, then we aren’t the SEO company for you.
Probably are a Good Fit if You Want Results...
Results You Can Expect
- More qualified enquiries from the right type of client
- Regular, transparent communication
- Better visibility for the specific accounting services you offer
- Reports that mean something
NB. SEO & Marketing are your investment in your business. If you have long term objectives for your business, then increasing brand visibility & enquiries with SEO is for you.
SEO for Accountants - FAQs
Why choose Synergise Business Solutions as the expert SEO agency for your Accounting firm
- Onboarding is essential to SEO, we focus on getting to fully understand you and your services, but vitally, we need to know your ideal client in detail. Onboarding is detailed; we will ask you a lot of questions to ensure we know your business and clients nearly as well as you do. Only then can we start to market your business to generate the right type of enquiries you want.
- We love getting results. Hugely competitive, determined and tenacious, we will do everything we need to get you where you need to be in search results and AI responses.
- SEO is constantly changing, AI is changing, so we don’t stand still…our skills need to be constantly growing. We attend marketing conferences, complete training, read industry news, and upskill constantly to ensure we are ahead of the game. If we aren’t sure about something, we get the training until we do.
- We get results! This very page ranked across the UK on page one of search results within 1 week of going live. We can do the same for you. Does this page answer the questions you have? Address the challenges you face. This is how we plan our content and would look to switch your content ( if needed) from focused on you, to focused on your customers and what they want… meaning you increase engagement, and gain more enquiries.
We’d love to help you rank and get more results. Give us a call today.
I have someone in my team that can help with SEO - how would this work?
Fantastic!
You have two options:
- Together, we can work through SEO tasks, achieving your goals more quickly on any package.
- Provide your team member with SEO Coaching to enable them to do the SEO work inhouse but with our support and guidance. SEO coaching for MSP or IT providers is available via 1-2-1 SEO Coaching or Group SEO Coaching. You can read about our SEO Coaching options here.
How much is SEO for accountants
SEO costs for accountants vary. You can read about our SEO packages here.
The more time allocated to SEO, the quicker you will achieve results. Therefore, if you want to achieve your goals quicker, a higher monthly budget (initially at least) would be required to dedicate more time to your SEO rankings. However, like the Japanese phrase Kaizen, little things can regularly lead to big improvements. So even if your budget doesn’t allow for higher packages now, there is never a better time to start than today on any package!
Do we really need separate pages for each service?
Yes, you do.
Having specific pages for each service allows you to clearly demonstrate your expertise in that area. This is a key element to Google’s algorithm (EEAT – Experience, Expertise, Authority & Trust) and will help convert more website visitors into genuine enquiries as you are providing the information they need to be able to trust in you too.
Is SEO still worth it now AI tools can answer tax questions?
Yes, SEO is still critically important, even with AI Tools capable of answering tax questions.
AI Tools and Google AI Overviews derive their information from authoritative website sources. By proactively answering common questions in your website content and providing detailed well-structured information, you are significantly increaseing the likelhood for AI sources to cite your website in their AI answers. However, your site must be ranking in organic search results and set up technically to tell AI tools the information they need. This is why SEO is still and will continue to be essential for businesses.
Will we have to write lots of content ourselves?
No, not unless you want to. Following a comprehensive onboarding meeting, we should have sufficient information and understanding of your business, services and clients that we can write content for you. Content is then sent to you for authorisation before we add it to your website.
Many clients, after following this process for a time, become confident enough to allow us to amend content as needed without prior authorisation, but this is solely at your discretion to allow us to do so.