Get Your Website to Rank Locally with Local SEO

Tips to Rank locally with local SEO

How to get your website to rank locally with local SEO to improve your search engine results.

We all want our website to rank well in search results, it’s how you will grow your business. But, trying to get your website to rank nationally potentially makes your life much, much harder. And, more expensive, plus it will take longer too!

On the other hand you could start your venture in SEO by getting your site to rank in the local search results. And, it’s often, not as hard as you may think.

Local SEO focuses on specific geographic areas depending on what your ideal clients are looking for. A plumber for example may want to focus on towns and local villages. A specialist health and safety consultant may cover a wider area such as a county.

Focusing on a smaller area (initially at least) will result in you having less competitors in the search results. This means you are more likely to generate traffic to your website for your chosen search terms much quicker and easier than if you were to search for that type of company nationally.

Location based pages

Some SEO agencies will tell you that location based pages won’t help. But, if done correctly they will help. Now we aren’t suggesting you simply add a new web page for each town and village you want to rank for. Especially if you want to cover a large area. But for a small area a number of local pages may help.

Each page should add value to the reader.

Things to consider including on location-based pages:

  • Local parking
  • Address and contact details, consider adding a local map to make it simple to find you.
  • Details of the location’s employees, such as the branch manager, local engineer etc. This could include photos, contact details etc
  • Local testimonials from the public or businesses. For businesses could you include business logos with their permission?
  • Link to your local Google Business Profile
  • Local case study.
  • Images of your team or assets such as business vehicles in the area, including appropriate Alt Tags.
  • Special offers that apply to that location
  • In the press locally – add local links to articles.

You probably wouldn’t want to list this page in your website menu, but each page should have internal links to the page and from the page to related pages within the website. This may vary however depending on the business, for example if you are a tyre fitting company with multiple locations your clients would likely benefit from easy navigation from the websites menu to their local page.

The content for local website pages shouldn’t simply be replicated and the location name changed for each page. Keep your content different on each local SEO page you create.

Update your Gooogle Business Profile for Local SEO results

Making full use of the features available on Google business profiles can help your pages show in the local search results including map results.

Ensure you update these profile pages regularly. Add images, link to your website, and include your relevant keywords in your content.

Google Business Profile Image Ideas

Google Business Profile Images can be the first impression of your business.

  • Photo’s of the location
  • The front of your premises
  • Team photo’s
  • Images of company vehicles
  • Client Meetings

Google Business Profile Updates

Add content from your social media posts or blog posts on your website. Got a special offer on – add the details on your Google Business Profile.

Google likes you to regularly update your profile and your website. So make the most of content and share on both platforms to get the most out of each piece of content your create.

Local directory listings

Look out for other local directory listings that you can get your website included on.

Ensure your information is consistent across the web, use the same email, phone numbers and address. This information is known in local SEO terms as your NAP details ( Name address and phone number). We have a detailed article on Why NAP is vital to local SEO and how it will help you rank locally, have a read as this is an important factor in ranking at the top of Google in your area.

Utilise your social media with local groups to raise awareness

Have you got Social media accounts? Optimise them correctly and utilise the free local groups such as the ones on Facebook where you can share your business information and website details with people looking for local services.

Backlinks from local higher authority websites

Backlinks from other great quality websites that are relevant to your business can help with your local ranking.

Want help to get your business to rank locally with local SEO you can afford? Call us for a FREE chat