Are you making this common marketing mistake & confusing your ideal clients?

Learn the common marketing mistake and how to ensure your message hits home with your ideal customers.

Do you have various ideal customer personas that you are trying to target? If so, you could be making the common marketing mistake by mixing your marketing communication to them, causing your ideal clients to completely miss your message.

Let’s take an electrician as an example. They work for both domestic clients and commercial businesses. Both of these client personas will have different reasons to require the electrician’s services, even while on the surface you may think they have the same issues. A business that requires a new circuit board will have different concerns regarding the work, the timescales, the impact it will have on their business and their employees. A domestic home will have a differing set of concerns, the cost, how their family life will be impacted during the installation and the ability to fit the work in around their life.

By mixing your messaging to suit multiple client personas you are watering down your messaging and failing to appeal to the individual concerns of each target client.

Whether it’s your website copy or social media posts remember one page or post to one customer.