AI & (Search Engine Optimisation) SEO for IT & MSP Companies, that Actually Generates Leads
Turn your IT company or managed service provider website from the best-kept secret into a consistent source of qualified discovery calls from your perfect target clients
Want to stop relying on referrals to generate hot leads?
Tried a marketing company that didn’t understand IT or your customers’ needs?
We are SEO specialists for IT companies & MSPs, focused on generating you results, using data-driven SEO techniques to drive your discovery call bookings & hit your targets.
Be found by the right people for your services with SEO for MSP’s and IT companies just like yours. Rank higher in Google (SEO), be seen in AI Overviews and on AI tools like Perplexity with AEO (Answer engine optimisation) and GEO (Generative Engine Optimisation) when buyers search for IT support, cybersecurity and managed services.
Why Marketing Your IT company or MSP is So Hard Right Now
Demonstrating that you aren’t the same as your competitors is challenging, right?
Customers are nervous to switch providers
How do you prove you are different to the rest
How do you get your IT company or MSP seen and trusted
Sound familiar?
- Inconsistent pipeline
- Little to no website leads
- Website reads like it was written for engineers by engineers and is overly technical for buyers of your services ( who aren’t that technical!)
- Feeling invisible outside of your referral network
- Everyone claims “Outstanding Service/ 24-7 / Secure,” making you sound identical and not standing out.
- Leads you do get aren’t actually looking for what you do
Your marketing problem isn’t that you need more traffic
You need the right prospects finding the right service pages at the exact moment they’re searching, including in AI-generated answers
What your IT company's buyers are actually searching for...
Selling your services begins by addressing the challenges your ideal clients face and the goals they aim to achieve. Your website, digital marketing and SEO should directly address these.
“Digital transformation specialists”
“The best MSP near me for the healthcare sector”
“Managed it support for 20–50 users”
“Managed cyber security for SME’s”
“Cyber security for accountants”
“How to choose a managed IT provider “
“IT company near [city]”
“Microsoft 365 / Azure migration specialist”
Content should be targeted to answer these questions in natural language that will engage your ideal customer and be consumable by LLMs ( large language models) & AI responses in addition to search engines like Google and Bing.
This is how we work, ensuring dedicated content to the correct focus areas of your business. One page with multiple services just won’t work if you want to rank high in search results or generate enquiries from any traffic.
Focus on these, and you will start to generate more discovery calls from your ideal clients
Sector Focused SEO, GEO & AEO for IT Companies & MSPs
SEO- UK Wide
SEO built around your services
Increase discovery calls
Dedicated pages to services
Local SEO / GEO
Own your area
Multi location visability
Option to dominate maps
AEO / AI
Answer buyer questions
Optimised for overviews
Structured for AI
SEO Challenges we Solve for MSPs & IT Providers
- Dedicated pages for each service focused on the problems & goals – increases engagement & discovery call enquiries
- Sector specific pages – customers identify with information specific to them
- Keywords prioritised to your business need, based on revenue generation opportunities, availability & competition.
- Quick wins, highlighted & addressed.
- Information content created to attract top-of-funnel interest, introducing you as a knowledge expert in your field.
- Utilise evergreen content in sales outreach or to increase newsletter & email database for warm email outreach.
- Create FAQs for different stages of the buying cycle. Use during sales calls, meetings, or emails to address concerns.
Our IT Company & MSP SEO Process
Free Discovery Call
Let’s chat, ensure we are a good fit for your business and discuss the challenges you are facing.
If you wish, we then provide a quote for our SEO services for your IT or MSP company.
Let's Get Started
- Site SEO audit & strategy agreed
- Technical fixes passed to your web developer (we liaise so you don’t have to)
- Keyword research & competitor analysis completed
- Keyword mapping to your sitemap. Suggestions for additional or merged pages as needed.
Monthly Expectiations
- Monthly report of activities & results
- Agree on any pivot in direction required
- Work through the site consistently as agreed in Stage 2.
- Assess results and refine, we may suggest split testing content or user tracking to increase conversions in time.
- Regular communication is vital.
We Probably Aren't For You if...
You don’t want to be involved in our work. We are an extension of your businesses; we are your marketing team. Communication and information sharing are vital to your success.
You are the experts in your business, we need to utilise your experience and share it to increase your visibility and presence online to generate more leads for you.
Our Promise – we aren’t here to get you to do the work (that’s what you are paying us for), so we aim to make your involvement as minimal, simple and hassle-free as possible!
Plus
SEO and increasing discovery calls aren’t an overnight fix. You need to be willing to invest 6 months as a minimum to start to see real results.
We create long term partnerships with our clients. If this isn’t a good fit, then we aren’t the SEO company for you.
Probably are a Good Fit if You Want Results...
Results You Can Expect
- More qualified leads
- Regular, transparent communication
- Better pipeline
- Higher visibility
- Reports that mean something
NB. SEO & Marketing are your investment in your long term pipeline, which in turn increases the value of your business. If you have long term business goals for your business, then increasing brand visibility & enquiries with SEO is for you.
SEO for IT Companies & MSPs - FAQs
Why choose Synergise Business Solutions as the expert SEO agency for your IT or MSP company
- Onboarding is essential to SEO, we focus on getting to fully understand you and your services, but vitally, we need to know your ideal client in detail. Onboarding is detailed; we will ask you a lot of questions to ensure we know your business and clients nearly as well as you do. Only then can we start to market your business to generate the right type of enquiries you want.
- We love getting results. Hugely competitive, determined and tenacious, we will do everything we need to to get you where you need to be in search results and AI responses.
- SEO is constantly changing, AI is changing, so we don’t stand still…our skills need to be constantly growing. We attend marketing conferences, complete training, read industry news, and upskill constantly to ensure we are ahead of the game. If we aren’t sure about something, we get the training until we do.
- We get results! This very page ranked across the UK on page one of search results within 1 week of going live. We can do the same for you. Does this page answer the questions you have? Address the challenges you face. This is how we plan our content and would look to switch your content ( if needed) from focused on you, to focused on your customers and what they want… meaning you increase engagement, and gain more enquiries.
We’d love to help you rank and get more results. Give us a call today.
I have someone in my team that can help with SEO - how would this work?
Fantastic!
You have two options:
- Together, we can work through SEO tasks, achieving your goals quicker on any package.
- Provide your team member with SEO Coaching to enable them to do the SEO work inhouse but with our support and guidance. SEO coaching for MSP or IT providers is available via 1-2-1 SEO Coaching or Group SEO Coaching. You can read about our SEO Coaching options here.
How much is SEO for IT companies & MSPs
SEO costs for MSPs and IT companies vary. You can read about our SEO packages here.
The more time allocated to SEO, the quicker you will achieve results. Therefore, if you want to achieve your goals quicker, a higher monthly budget (initially at least) would be required to dedicate more time to your SEO rankings. However, like the Japanese phrase Kaizen, little things can regularly lead to big improvements. So even if your budget doesn’t allow for higher packages now, there is never a better time to start than today on any package!